> ## Documentation Index > Fetch the complete documentation index at: https://docs.reachcrew.space/llms.txt > Use this file to discover all available pages before exploring further. # Email campaigns > Build a multi-step email sequence, add leads, launch it, and see how sending, replies, bounces and unsubscribes are handled. An email campaign sends a sequence of emails to a list of leads from your connected mailboxes. It sends slowly and inside working hours, and it stops for a lead as soon as that person replies, bounces or unsubscribes. You find campaigns under **Email → Campaigns**, on a page titled **Send campaigns**. ![The Send campaigns page with summary figures and a list of campaigns showing status, leads, sent, replies and last send](https://mintcdn.com/recahcrew/b3LOEBKCy3btecGb/assets/screenshots/app/email-campaigns.png?fit=max\&auto=format\&n=b3LOEBKCy3btecGb\&q=85\&s=f06a9f7d1b72105c131b53228837d6d0) Summary figures on top, then one row per campaign with its status. > [!NOTE] > > Before you start, [connect Google Workspace and add at least one mailbox](https://docs.reachcrew.space/email/connect.md). A campaign cannot launch without a connected mailbox. ## Create a campaign Click **Create campaign**. The wizard has four steps, shown on the left: **Campaign details**, **Add leads**, **Build sequence** and **Review & launch**. ![The Create a send campaign wizard on step 1 of 4, Campaign details, asking for a campaign name](https://mintcdn.com/recahcrew/b3LOEBKCy3btecGb/assets/screenshots/app/email-campaign-new.png?fit=max\&auto=format\&n=b3LOEBKCy3btecGb\&q=85\&s=969c168860f1b2fef526045e2e8db555) Step 1 of 4. The steps are listed on the left with a running summary below them. **1. Name it** Enter a **Campaign name**, an internal name such as "Q3 Enterprise Outbound". A draft is saved when you continue. Going back edits the same draft instead of creating another. **2. Add leads** Choose **Add from People** to reuse contacts already in your lead database (people already in the campaign are skipped), or **Upload CSV or XLSX**. For a file, you review a column mapping before anything is imported. See [Import leads](https://docs.reachcrew.space/leads/import.md) for the file format. Email is required. After an import you see a summary: rows, imported, duplicate, suppressed and failed. Suppressed means the address is on the suppression list, so it is never imported into the campaign. **3. Build the sequence** Write each email, set the waits between them, and preview it. Details below. **4. Review and launch** The review shows the lead count, the number of steps and how many mailboxes are connected. Click **Launch campaign**, or **Save as draft** to come back later. **Launch campaign** is disabled until there is a connected mailbox, a complete sequence and at least one lead. You can also launch a draft from the campaign page. ## Build the sequence The sequence editor lists each email as **Email step 1**, **Email step 2** and so on. Select a step to edit its **Subject** and **Email body**. * Step 1 is the **Initial email**. It needs a subject. * Click **Add follow-up** for more steps. Each follow-up has a **Wait** field: the number of days after the previous step it sends. New follow-ups default to 3 days, and the minimum is 1. * Every step needs a body. **Save** is blocked with a message if one is empty. * Click **Preview** on a step to see it rendered for a real lead and a real mailbox. ### Threading Leave a follow-up's **Subject** blank ("Leave blank to continue the same thread") and it is sent as a reply in the same thread, with `Re:` added to the earlier subject. If you write a subject, that step is sent as a new, separate email. ### Merge fields Click **Insert field** above the body to pick from a searchable list of fields. The list comes from the campaign's own leads, so every column of an uploaded file appears. Fields look like `{{firstName}}`. Always available are `{{firstName}}`, `{{lastName}}` and `{{company}}`. Other things you can use include `{{email}}`, `{{title}}` and `{{companyDomain}}`, plus any extra column from your import. A column the importer does not recognise is turned into a camelCase key, so "Job Title" becomes `{{jobTitle}}`. Matching ignores upper and lower case. > [!WARNING] > > A merge field with no value does not fail and is not left as text. It is replaced with an empty string, exactly like a lead with no first name. A missing value can leave "Hi ," in the email, so use **Preview** on several leads before you launch. ### Variants and signature * `{A|B|C}` picks one option at random for each email, so emails to different leads are not identical. * Click **Signature** to insert `%signature%`, which is replaced with the sending mailbox's [signature](https://docs.reachcrew.space/email/connect.md). With no placeholder, the signature is appended. Every email also gets an unsubscribe link at the bottom, which you do not need to add yourself. ## How sending works Sending is deliberately slow and spread out. * **Mailboxes are one shared pool.** A campaign does not pick mailboxes. Every connected mailbox in your organization can send for any active campaign. New leads are shared across mailboxes in turn, and a lead then stays with the mailbox that sent its first email, so follow-ups come from the same address. * **A queue is built once a day.** Each mailbox's queue for the day is filled first with follow-ups that are due (most overdue first), then with new leads, up to its daily limit. The daily counters also reset at that point. * **Then emails go out one at a time.** About once a minute, each mailbox with queued leads sends one email, if it is outside its random gap (18 to 24 minutes by default) and inside its [sending hours](https://docs.reachcrew.space/email/connect.md). * **Limits come from your rules.** Daily limits, gaps and hours are set in [Sending rules](https://docs.reachcrew.space/workspace/sending-rules.md). > [!NOTE] > > Because the queue is built once a day, a campaign launched mid-day may not send until the next build. The build runs from a scheduled job inside the app, at the start of your organization's day (Settings, Organization, Defaults: Time zone and New day starts at). A step is sent at most once per lead. If sending fails, the email is marked **Failed** instead of being retried automatically, and the campaign's analytics show it under **Failed sends** with a hint to check the mailbox. ## Start, pause and resume The campaign page header shows its status: **Draft**, **Active**, **Paused** or **Completed**. * **Pause** stops further sends right away, including emails already queued for the day. * **Resume** (on a paused campaign) starts it again. * Campaigns can be deleted from the list. Pausing does not change leads' positions. They continue from the step they were on. ## What stops a lead's sequence A lead leaves the sequence, and nothing more is sent to them, when: * **They reply.** When a reply from a lead arrives, the lead becomes **Replied**, their queued emails are removed, and the reply goes to [Action required](https://docs.reachcrew.space/crm/action-required.md). This applies to a reply on any channel, so an answer on LinkedIn also stops their email follow-ups. Reply detection needs the Gmail Pub/Sub topic described in [Connect email](https://docs.reachcrew.space/email/connect.md). * **Their email bounces.** ReachCrew reads delivery failure reports in your mailbox, marks the lead **Bounced**, and adds the address to the suppression list. A temporary "delay" notice does not suppress anyone, because delivery may still succeed. * **They unsubscribe.** Every email has an **Unsubscribe** link and a one-click unsubscribe header, so Gmail and Outlook can show their own button. Either way the address is added to the suppression list and the lead becomes **Suppressed**. * **They are marked Do Not Contact** anywhere in your workspace. This is checked again right before each send. * **The sequence ends.** After the last step the lead becomes **Completed**. A suppressed address is never mailed again from any campaign in your organization. ## Track results Open a campaign for three tabs. * **Analytics**: leads, contacted, emails sent, replied, bounced and failed sends, where leads stand, send activity over time and sends by step. Replies are counted for the campaign as a whole, not per step. * **Leads**: filter by **Pending**, **In sequence**, **Replied**, **Completed**, **Bounced** or **Suppressed**, search by name, email or company, and import more leads. * **Sequence**: edit the steps. Changing a sequence on a live campaign affects the steps that have not yet sent. The cards above the tabs show follow-ups due today, new leads reached today and when the next email is due. ![A draft campaign page with the Analytics, Leads and Sequence tabs, summary cards, a Where leads stand chart and a Send activity chart](https://mintcdn.com/recahcrew/b3LOEBKCy3btecGb/assets/screenshots/app/email-campaign-detail.png?fit=max\&auto=format\&n=b3LOEBKCy3btecGb\&q=85\&s=b2abbde380b14acdbcef3c2e8087f949) Inside a campaign: the cards above the tabs, then the Analytics tab. ## Related > [card] [Connect email](https://docs.reachcrew.space/email/connect.md) > > Mailboxes, signatures, sending hours. > [card] [Inbox](https://docs.reachcrew.space/email/inbox.md) > > Read and answer replies. > [card] [Sending rules](https://docs.reachcrew.space/workspace/sending-rules.md) > > Daily limits and gaps. > [card] [Responsible use](https://docs.reachcrew.space/responsible-use.md) > > Compliance and deliverability. 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