> ## Documentation Index > Fetch the complete documentation index at: https://docs.reachcrew.space/llms.txt > Use this file to discover all available pages before exploring further. # LinkedIn campaigns > Find leads with LinkedIn search, send connection requests, follow up after acceptance, and understand the limits that pace sending. A LinkedIn campaign sends a connection request to each lead, then a short sequence of messages once they accept. Sending is paced in small runs, within daily limits and each account's working hours. You find campaigns under **LinkedIn → Campaigns**, and lead searches under **LinkedIn → Search**. > [!NOTE] > > Before you start, [connect Unipile and at least one LinkedIn account](https://docs.reachcrew.space/linkedin/accounts.md). Read [Responsible use](https://docs.reachcrew.space/responsible-use.md) too: LinkedIn's terms do not allow automation. ## Find leads with Search **LinkedIn → Search** runs LinkedIn search URLs in batches and collects the people they return. **1. Click New search** Pick **Describe who you want** (see below), **Single search** (one LinkedIn search URL, run with one account) or **CSV search** (a sheet of **Company Name** and **Search URL**, run with several accounts). **2. Fill in the details** Give it a **Name**, paste the **Search URL** (a LinkedIn people search results address) or choose the sheet, and pick the **Account** or **Accounts** to run it with. **3. Run it** The search opens with its URLs queued. Click **Run**, or select some URLs and click **Run selected**. If another search is already running, wait for it to finish and press **Run** again. URLs run one after another. To stop one, click the stop button on its row (or tick rows and click **Stop selected**): the page being fetched finishes, the URL shows **Stopped** with its leads and its place kept, and the run moves on to the next URL you started it with. **Stop search** stops the whole run. Nothing restarts a stopped URL on its own; tick it and click **Run selected** (or **Resume**) to carry on from where it stopped. The ✕ on a queued URL removes it from the search. **4. Export the leads** The **Leads** tab lists the people found. Click **Export leads** (or select rows first) to download a spreadsheet, then import it into a campaign. ### Describe who you want Instead of building a LinkedIn URL yourself, write who you want in the **Describe who you want** box at the top of **LinkedIn → Search** (or under **New search**) in plain words, for example *"AI lead generation agencies"* or *"founders of B2B marketing agencies in India"*. **1. Plan searches** The AI turns the description into a few LinkedIn people searches: keywords, a job title, and the locations and industries you implied. It also notes what it guessed. ReachCrew, not the AI, looks up LinkedIn's own filter values; a location or industry LinkedIn has no match for shows **not found** and is left out of that search. **2. Review them** Untick searches you don't want, click **Preview** to see the first page of people one would find, or type a change ("only founders, and add the UK") and click **Update plan**. **Open in LinkedIn** shows the same search on LinkedIn. Planning searches nothing; a preview pulls one page from the account's daily search leads. **3. Create and run** **Create search** opens an ordinary search with those URLs queued, ready for **Run**. **4. Rate fit** Keywords match anywhere in a profile, so a search also finds job seekers and staff who only mention the kind of company. On the **Leads** tab, **Rate fit with AI** marks each lead **Good fit**, **Maybe** or **Not a fit** against your description, with the reason on hover. Filter by **Fit**, select the good ones, and add them to a list. Nothing is added for you. AI search uses your organization's AI provider (Settings → AI provider). How many searches one plan may propose is a sending rule, **Searches per AI plan** (5 by default). Each account can pull a limited number of leads from searches per day, 400 by default (see [Sending rules](https://docs.reachcrew.space/workspace/sending-rules.md)). **Search capacity today** shows what is left. A URL that runs out of quota shows **Paused — quota** and can be run again after the daily reset. Heavy searching is one of the faster ways to have an account limited, so keep the number modest. ## Create a campaign Click **Start new campaign** on the **LinkedIn campaigns** page. A wizard has four steps: **Campaign details**, **Add leads**, **Build sequence** and **Review & launch**. The campaign stays paused until you launch it. **1. Campaign details** Enter a **Campaign name**, an optional **Description**, and choose the **Campaign type**: * **Regular**: visible in [Messages](https://docs.reachcrew.space/linkedin/messages.md) and shared with the AI CRM. * **Personal**: kept out of the shared Messages workspace, and its replies are never sent to the CRM. Then tick the **LinkedIn senders** that may send for this campaign. A campaign with no senders chosen is open to any connected account, but you need at least one sender selected to launch from the wizard. **2. Add leads** Choose **Import CSV or Excel** (you map every important column before anything is imported) or **Add from People** (people already in your database who have a LinkedIn profile). You can continue with no leads and add them later. **3. Build the sequence** Write the messages. Details below. **4. Review and launch** Check the lead and sender counts and which sequence steps are ready or skipped. Click **Launch campaign**, or **Save paused**. Launch is disabled until there is at least one lead and one sender. From the campaign list, the **...** menu has **Edit campaign**, **Pause campaign** or **Resume campaign**, and **Delete campaign**. Inside a campaign, **Pause** and **Resume** are at the top, and the tabs are **Overview**, **Leads** and **Sequence**. On the **Leads** tab, **Import**, **Add from People** and **Template** (a downloadable import file) let you add more leads at any time. ## The sequence A sequence has up to five messages. All are optional. | Step | When it sends | Notes | | - | - | - | | **Connection request** | As soon as the lead is picked | Leave it blank to send the request without a note. Up to 300 characters. | | **Acceptance message** | When the lead accepts | Sent as soon as the acceptance is detected. | | **Follow-up 1** | 1 day after the acceptance message | | | **Follow-up 2** | 2 days after follow-up 1 | | | **Follow-up 3** | 3 days after follow-up 2 | The sequence then completes. | These delays are fixed. A follow-up with no message ends the sequence for that lead and marks it **Completed**. > [!WARNING] > > The connection request note is limited to 300 characters. A lead whose request, after merge fields are filled in, is longer than 300 is marked **Failed** and is not sent. The preview warns when a rendered invitation is too long, so preview a lead with a long name or company. ### Merge fields and preview Click a field in the editor to insert it. Fields look like `{{firstName}}` and come from your People data and imported columns, for example `{{firstName}}`, `{{lastName}}` and `{{company}}`. A field with no value is replaced with an empty string. Click **Preview** on a step to render it for a real lead using the same path as the live sender. ## How sending works A scheduled job (every 30 minutes) runs the engine for every connected account. Each pass, for an account that is allowed to run, does this in order: 1. **Looks up profiles.** Leads imported from a search or sheet are matched to their LinkedIn profile first, a few at a time. 2. **Sends connection requests.** A small batch, within the account's daily limit. 3. **Sends messages.** Acceptance messages and due follow-ups, a few at a time. 4. **Rests.** The account waits a random time before its next pass. The defaults, all editable in [Sending rules](https://docs.reachcrew.space/workspace/sending-rules.md): | What | Default | | - | - | | Invitations per day, Premium or Sales Navigator | 30 | | Invitations per day, free account | 5 | | Invitations per run | 3 to 4 | | Delay between invitations | 30 to 60 seconds | | Rest between runs | 30 to 60 minutes | | Follow-up messages per run | 3 to 6 | | Profile lookups per run | 4 to 8 | An individual account can override its daily limit and its working hours in [LinkedIn accounts](https://docs.reachcrew.space/linkedin/accounts.md). The engine does nothing for an account outside its working hours. Within a pass, older campaigns go first, and within a campaign older leads go first. A person already contacted by an account is not invited again by it. A request or message is claimed in the database before it is sent, so a lead is never invited or messaged twice by the same step. Leads marked Do Not Contact anywhere in your workspace are skipped, and this is checked again right before sending. The same goes for the blacklist (Settings → Blacklist): a lead whose profile, member id, email, company or (if you added one) full name matches an entry, even one added after the lead joined the campaign, gets no invitation or message. It is marked **Cancelled**, with the entry that matched. > [!NOTE] > > Paused campaigns send nothing. Resuming picks up where they left off. ### When LinkedIn pushes back If LinkedIn or Unipile refuses an invitation with an error about a limit, quota or the weekly allowance, ReachCrew stops that account for the day. The account's status becomes **Limit reached**, the lead goes back to **Pending** so another account or the next day can send it, and the daily reset clears the flag so the account resumes on its own. You do not need to do anything, though if it happens often, lower the daily limit. ## Lead statuses and retries The **Leads** tab filters by status: | Status | Meaning | | - | - | | **Pending** | Waiting for a profile lookup or a connection request. | | **Invited** (**Request Sent**) | The connection request went out. | | **Accepted, message queued** | LinkedIn reports the lead accepted, and the acceptance message goes out in the sender's next working hours. It already counts as accepted everywhere. | | **Accepted** | The lead accepted and the acceptance message was handled. | | **Follow-up 1**, **2**, **3** | That follow-up has been sent. | | **Completed** | The sequence ended with no reply. | | **Replied** | The lead wrote back. All automated messages stop. | | **Failed** | Could not be processed. | A lead counts as **invited** once its connection request went out, even if it is cancelled or fails later (for example when it was not accepted in time), so the acceptance rate is accepted out of everyone invited. The campaign list, the campaign's own page and the campaign table on **Analytics** use these same numbers. The activity charts count an invitation once LinkedIn confirmed it, by day in your organization's time zone (Settings → General). Retries are limited so a bad lead cannot stall a campaign. * **Profile lookups** are retried up to 3 times, with waits that grow between attempts (an hour, then two). After that the lead is **Failed**, which usually means a deleted, renamed or locked profile. * **Connection requests, acceptance messages and follow-ups** are never retried automatically when the send fails for a reason other than a limit. LinkedIn may already have delivered it before the error, and a retry could reach the lead twice. The lead keeps its place and waits as an **unconfirmed send**; the lead details panel counts the failure under **Retries**. * **Unconfirmed sends** are listed for owners and admins under **Review** on the LinkedIn campaigns page (`/linkedin/review`), with the lead, the step, the text that was attempted and when. Check the conversation, or **Sent invitations** for a connection request, on LinkedIn, then choose **It was sent** (the lead moves on as if LinkedIn had confirmed it) or **Not sent** (the step is sent again on the next run). Each decision needs a short note and is kept in the audit log. A connection request the lead has since accepted cannot be marked not sent. Select a lead to see and edit its messages. Messages that have not been sent yet can still be changed for that one lead. ## Related > [card] [LinkedIn accounts](https://docs.reachcrew.space/linkedin/accounts.md) > > Connect accounts, set limits and hours. > [card] [LinkedIn messages](https://docs.reachcrew.space/linkedin/messages.md) > > Read and answer replies. > [card] [Sending rules](https://docs.reachcrew.space/workspace/sending-rules.md) > > Change the defaults. > [card] [Import leads](https://docs.reachcrew.space/leads/import.md) > > File formats and column mapping. This documentation is built and hosted on [Mintlify](https://mintlify.com), a developer documentation platform.